If you do any business online, then you need Get Response. It's really that simple. Honestly.

Look, successful businesses realize that the marketing activity with the greatest return on investment is to build and strengthen their relationships with their prospects and customers. 

And the best way to do this is through regularly scheduled, personalized email communications. Why not direct mail post cards or newsletters? Simple: speed of delivery, tracking, and cost.

Email gets delivered instantly. You can track bad email addresses and see who is opening and forwarding your marketing messages. You can see how many people are clicking through your links to receive additional information or make a purchase. 

And email costs you virtually nothing more than the time it requires to write your communications, and the cost of an annual contract with a third-party, sequential autoresponder service like Get Response. Oh, and the cost of that contract starts at $147.00. A year. This is what professionals call a no-brainer decision.

After opening your account, you need to do a few critical things. First, create a campaign and generate the code for a subscription form. Then add that form to the home page of your web site. Include a compelling reason to subscribe (give them a free report to download, business tips, a free tool, etc.) to improve your subscription rate. 

Second, you should import any existing database into your Get Response account and let the system work its magic as it automatically grooms your database for valid email addresses, sends an introductory subscription invitation, and then confirms their subscription when they opt-in.

Get Response is fully CAN-SPAM compliant which means it requires all subscribers to verify their subscription through a double opt-in approach. This keeps your business compliant with Federal email marketing laws.

Get Response also has excellent deliverability. They specialize in getting the email through to your subscribers. When I used to publish my email newsletters on my own, I was lucky if I 60% of my emails made it through to the intended recipients. With Get Response, deliverability is almost 100%.

Get Response has a built-in editor, allowing you to create and edit both plain text and HTML versions of your email messages. You can insert variable like [[firstname]] to personalize your newsletters with "Dear John".

Get Response also has the ability to include links which allow your subscribers to easily forward your newsletters to friends.

You can schedule an entire series of email communications for any desired frequency. This means you can create a year's worth of email messages to be delivered bi-weekly, set it and forget it. This is marketing on steroids. This is what enables marketing gurus to send out email on holidays while they are vacationing on the beach. This is what positions gurus to make money while they sleep. And it can do the same for you.

Get Response maintains statistics on your subscriptions, ciick-throughs, etc. and you can generate a variety of reports at any time to see how you are doing.

Now I still recommend that you hire a copywriter to write your email communications (see Marketing Cowboy for more information), but for ease of use and best service, I highly recommend Get Response for all your email communications. Click here to learn more.