More and more, it is becoming
critical for online marketers to reach out and touch their prospects
more frequently. This takes time to write bi-weekly or monthly
emails. Even if you use a sequential autoresponder such as Get
Response to deliver your promotional email messages, you
still need to write a series of communications.
Then there's the question of writing
talent. As a former college writing instructor and as a 25 year
marketing veteran, I can say with strong conviction that for most
people, writing is not a strength. Combine that with the fact that
most people don't know how to write compelling sales copy, and you
have a major challenge for the majority of online marketers out
there. Fortunately, there is hope.
While I would always
recommend hiring a professional copywriter like myself to write your
email communications (check out Marketing
Cowboy for more info), now there is a low-cost tool to help
you write your own email series. It's called Follow-up
Email Creator Pro.
Like many of the instant
sales letter writing tools available, Follow-up
Email Creator Pro provides you with a template approach. You
merely fill in the missing information and click to generate a
series of 21 customized email messages.
Starting with product
contact information and working your way through product benefits,
pricing, guarantee and several other steps, you populate the forms
with the required information (suggestions are made along the way).
When you have filled in
all of the information, you can automatically create a series of 21
email messages which you can then load and schedule in your
autoresponder.
Now to be honest, while Follow-up
Email Creator Pro follows a very formulaic and popular
process for crafting your email series, you should still review and
edit the results before using them.
You also need to make
sure each message is compelling, that there is a logical progression
from the first email communication to the last, and that words
are spelled correctly and that you observe the rules of good
grammar.
While there is no
substitute for professionally written sales copy, Follow-up
Email Creator Pro can get your started communicating more
regularly with your prospects and customers, it can help you to
learn the email marketing process, and it will to develop your
writing and marketing skills. To learn more about Follow-up
Email Creator Pro, please click here.
