As we've said before, one of the most effective means to boost subscribers to ezines or convert sales is through judicious use of the pop-up ad.  Unfortunately, there are some marketers who overuse popup advertising. By making popup ads into a nuisance, they forced the industry to develop a variety of popup blockers. Even Google's popular toolbar has a built-in popup blocker. As a result, it is estimated that millions of people no longer see popups ads.  So what's a good marketer supposed to do? Keep up with the times and look for newer and more powerful technology. There's been a bevy of new popup tools released that are very good, but Hover Ad Generator is one of the better ones. It's versatile approach to popup ad generation makes it the easiest, fastest, and most customizable tool on the market. Like the majority of popup generators on the market, Hover Ad Generator's interface is wizard-based. You start by selecting the type of popup you want to design: Sticky Note: looks like a conventional Post-it note on screen. Window: looks like a Microsoft window box.  Wiggler: popup drops down from top and wiggles in place. Opt-in: opt-in subscription offer drops down from above and moves down as the visitor scrolls down the screen. If the visitor clicks OK, a subscription request is emailed to you. If the visitor clicks Cancel, the box slides off screen. Sale Bagger: Used by ace Net marketer, Stephen Pierce, this popup appears only once when a visitor leaves without making a purchase. The popup contains a countdown timer to make the offer more compelling. When the timer is up, the popup closes. As you can see, there's some options here not found in most of the other popup generators on the market. You can preview samples of these different types of popups at any time. The feature that truly separates Hover Ad Generator from its competitors is its GUI interface that enables you to customize the look and feel of the popup ads. Not only can you select the size and position of the popup, but you can actually design the look and feel of the popup message including fonts, graphics, links and embedded tables.  This feature alone is worth the price of the tool. I highly recommend Hover Ad Generator. To learn more, click here.