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More and more, it is becoming critical for online marketers to reach out and
touch their prospects more frequently. This takes time to write bi-weekly or monthly
emails. Even if you use a sequential autoresponder such as Get
Response to deliver your promotional email messages, you still need to
write a series of communications.
Then there's the question of writing talent. As a former college writing
instructor and as a 25 year marketing veteran, I can say with strong conviction that
for most people, writing is not a strength. Combine that with the fact that most
people don't know how to write compelling sales copy, and you have a major challenge
for the majority of online marketers out there. Fortunately, there is
hope.
While I would always recommend hiring a professional copywriter like myself
to write your email communications (check out Marketing Cowboy for more info),
now there is a low-cost tool to help you write your own email series. It's called
Follow-up Email Creator
Pro.
Like many of the instant sales letter writing tools available, Follow-up Email Creator Pro
provides you with a template approach. You merely fill in the missing information and
click to generate a series of 21 customized email messages.
Starting with product contact information and working your way through
product benefits, pricing, guarantee and several other steps, you populate the forms
with the required information (suggestions are made along the way).
When you have filled in all of the information, you can automatically create
a series of 21 email messages which you can then load and schedule in your
autoresponder.
Now to be honest, while Follow-up Email Creator Pro
follows a very formulaic and popular process for crafting your email series, you should
still review and edit the results before using them.
You also need to make sure each message is compelling, that there is a
logical progression from the first email communication to the last, and that
words are spelled correctly and that you observe the rules of good
grammar.
While there is no substitute for professionally written sales copy,
Follow-up Email Creator Pro can get
your started communicating more regularly with your prospects and customers, it can help
you to learn the email marketing process, and it will to develop your writing and
marketing skills. To learn more about Follow-up Email Creator Pro, please
click here.
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