If you've been marketing online for any period of time, sooner or later you will subscribe to an autoresponder service to assist you in your email marketing efforts. 

An autoresponder can blast a message or series of messages to a mailing list, personalize it on the fly, provide marketing statistics on percentage of email opened or forwarded, and can schedule a series of follow-up messages to keep the name of your web site, company, or product or service in front of your prospects. It's an invaluable, must-have tool for anyone marketing online. 

There are many services you can subscribe to such as aWeber or Get Response for a low, monthly fee, but now there is a new product which enables you to set-up your own autoresponder service on your own web server. 

Email Marketing Assistant provides you with all of the benefits of a commercial service, but you can customize it any way you want. This puts a great deal of marketing power in your hands for pennies on the dollar.

You can import your existing mailing lists without any constraints, and generate code to create an opt-in form for your web page. Email Marketing Assistant can even work with double opt-ins to make sure you are never called a spammer.

Sending email are easy. Just enter your message text, specify plain text text or HTML (or both), add your personalization variables and schedule your message delivery.

Email Marketing Assistant also tracks your email delivery and can provide you with meaningful statistics for your campaign analysis.

This is a very full-featured tool, considering the low-cost. For more information about Email Marketing Assistant, click here.