After search engine ranking, email
marketing is the most powerful way to promote your web site and
generate revenue. It's the fastest way to get your message heard and
into the hands of your prospects, but do to so effectively you need
the following:
-
To understand the science of email
marketing
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To ensure you are compliant with
all laws
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To create your own opt-in mailing
lists
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To use the best tools to deliver
your message
-
To measure the results of your
campaigns
Not sure where to start? Have no
fear. This site recommends the products we use for our own email
marketing efforts. Follow our suggestions, and you will position
yourself for success.
Our first recommendation is to read The
Insider Secrets of Email Marketing written by Corey Rudl.
The ebook is easy to understand and provides you with virtually all
of the knowledge you will require to implement a safe and effective
email marketing strategy. Learn the best day of the week to send
email, the importance of personalizing email messages, how to write
an effective subject line and much more.
Once you understand the basic
strategies, you'll need to make a decision about which software tool
to use. We recommend Infacta's Group Mail.
It is by far the most powerful, well supported tool in its class.
Having outlasted competitive products, the company has continued to
evolve its features. It includes the ability to personalize email,
filter lists, manage subscribe and unsubscribe requests and even
offers email address verification and scheduling of delivery.
Lastly, you need to comply, at all
times, with the CAN-SPAM act.
Failure to do so will almost certainly get your site shut down and
could result in legal action and hefty fines. Email marketing is a
tremendously effective way to generate additional income, but you
must obey the simple laws.
